The smarter way to sell toy and game products
AI-powered matching that connects toy and game vendors with the retailers that actually fit their products. We use US Census data, verified store profiles, and smart pitch generation that does the writing for you.
Free 7-day trial for vendors. Free forever for retailers.
One Platform, Two Sides of the Deal
Whether you’re selling toys or stocking shelves, The Toy Matchmaker™ gives you the tools to grow.
Search. Pitch. Close.
- ✓ Complete retailer search powered by AI + Census data
- ✓ Discover and pitch to retailers across 5+ channels from one dashboard
- ✓ Built-in lead tracker and CRM to manage outreach
- ✓ Personalized, data-backed pitch decks generated instantly
- ✓ Find new leads, follow up, and close deals, all in one platform
- ✓ Public product page for passive in-app discovery
Discover. Verify. Stock.
- ✓ AI-matched product recommendations based on your store profile
- ✓ Dual layer safety and sales verification to vet vendors
- ✓ One-click sample request and tracker
- ✓ AI-generated merchandising tips for products you order
- ✓ Store snapshot to control what products match with your store
The Vendor Side
An easy to use store discovery and sales prospecting tool designed to identify your highest quality leads, and generate strong data-backed pitch communication to help you close.
Build Your Profile
Start by filling your product catalog with your brand and product info. Our easy URL Import + CSV upload makes this process go quick! Upload safety certifications, sales data, and unique selling propositions to strengthen your matchability to retailers.
Start Searching
Start searching for new leads! Choose a search area and store types you want to find. When you hit “find stores” our matching system gets to work, analyzing your product info across dozens of stores uncovered in your search.
Get Matched
Your match scores are ready! Match pills revealed explain a product’s score in detail. Match scores will be higher if there’s an alignment in household income to price point, location traffic, customer sentiment, or even industry trends. Click “Pitch This Store” to start generating email, phone, in-store, and DM pitches that integrate match reasoning and your product info.
What early users are saying
“What a time saver! The Toy Matchmaker makes searching for potential buyers for my table top games a breeze. I would spend hours Googling and searching if stores would be fit for my games. I’m finding so many quality leads and saving countless hours!”
Tenaglia
“The Toy Matchmaker is a valuable new tool for toy manufacturers to hone in and target opportunities with toy retail stores that match better our product fit. I found the store search extremely valuable at uncovering leads and the pitch…”
Plans for every stage
Free 7-day trial on Growth. Cancel anytime.
The Retailer Side
Discover new and trending toy and games that your store customers will love. Free forever.
Claim Your Store
Once verified, retailer accounts can affect which products match their store by completing a Store Snapshot. The Store Snapshot tells our system what works and what doesn’t work in your store, and drastically affects the resulting match scores you see.
Check Your Matches
Your matches refresh monthly. These products are matched against our algorithm and your Store Snapshot for the most accurate match score. Find something you like? Click the product and request a sample without leaving the app.
Place an Order
Ready to buy? Your buyer pipeline links directly to each vendor’s wholesale site like Faire, Marketime, or their own portal, so you can place the order wherever the brand sells. Once it’s placed, mark the product “ordered” back in the app to unlock a 90-day reorder reminder plus merchandising and marketing tips written specifically for that product.
Our retail accounts are free, designed to help make selling the toys and games you buy easier and more enjoyable.
Open Retailer AccountFrequently Asked Questions
Every match comes with a transparent fit score and match pills highlighting the reason behind the score. You’ll see why the match makes sense, so you can feel more confident pitching or purchasing the product.
The difference between using The Toy Matchmaker and another sales tool is our focus on the toy industry. Our platform and matching algorithm is designed to find the best fit stores to sell great toys and games. Our focus in toys is why we include a Trend Watch feed for all accounts to guide pitches and buying decisions.
Our search methods for uncovering buyer contact info and pitch generation strategies are also industry specific so you can double the impact of your sales efforts.
Your next best-seller is one match away.
Join the smart toy companies and retailers already building better partnerships with The Toy Matchmaker™.