Stop guessing which stores
will say yes.
Toy Matchmaker finds the retailers your product actually fits, scores every one of them against real US Census and store customer data, finds you contact info, and writes the pitch for you. Your entire sales research and outreach process simplified, starting at $24 a month.
No commission. Cancel anytime.
Buyers don’t have time to waste reading your bad pitch.
The reason that you rarely hear back from retailers is because you’re sending the same pitch to every single store. (And they can tell!)
While you’re wondering if your email got caught by a spam filter, that retailer is dropping your email in the trash because your $200 plastic DJ set would never sell through with their Montessori loving customer base.
Buyers are looking for quality products that align with their customer interests, visual aesthetic, and spending power. A persuasive pitch is one that puts their customers’ needs first, and aligns your product with what already sells in that store.
Toy Matchmaker pulls all of that data for every store lead it finds, scores the fit to your product, and shows you the reasoning. Then it drafts your pitch email, DM, phone script, and the in-person script that highlights your fit reasons. As a result, you get to focus on pitching the stores that are most likely to say yes.
How you find stores now vs. how you’ll find them with Toy Matchmaker
Doing it yourself
- ✗ Google “toy stores near Asheville,” open 40 tabs
- ✗ Guess from a storefront photo whether to research deeper
- ✗ Hunt for the store’s contact info on their Website, Instagram, Facebook, and LinkedIn
- ✗ Copy and paste the same product pitch bullet points swapping out the store name at most
- ✗ Track it all in a spreadsheet or CRM that you probably won’t update
- ✗ Spend 4 hours and pull maybe 5 usable leads near Asheville
With Toy Matchmaker
- ✓ Pick a city, region, or the whole country and hit search
- ✓ Up to 20 stores per search come back scored against your actual product
- ✓ Match pills show you why your product is a fit for that store
- ✓ Generate a pitch and unlock retailer contact info with one click
- ✓ Follow up on social media, phone, or in-person with one click
- ✓ Every pitched lead is tracked in your pipeline for ease
- ✓ Spend 1 hour finding and contacting 60+ qualified leads across the country
When You Open Your Toy Matchmaker Account
Setup your product(s).
You can import your product info by dropping in your product URL, upload a CSV, or manually enter your product details. To strengthen your product profile you can add your safety certification, price points, sell-through data, and what makes your product special.
This is the part that does the heavy lifting later. The more the system knows about your product, the sharper every match and every pitch gets.
Choose where to find stores
Enter a location by zipcode, city name, or select a whole region. Pick store types to find in that area from toy stores, gift & boutique shops, museums, board game cafes, play cafes, pop culture, and more.
Hit find stores and the matching engine goes to work, running your product against every store it uncovers.
Get matched, then pitch
Your highest matched leads come back with match pills that explain them: household income against your price point, location traffic, customer sentiment, category trends and more.
Click Pitch This Store and generate a pitch to reveal the buyer contact info and a pitch drafted that highlights your product strengths specific to that store. Choose between pitching via email, social media, phone, or in-person depending on their most active platform. Your store lead tracker keeps you aware of the last action you took and when, so you’ll never let a qualified lead go cold.
What you’d pay to find new store leads
without the app
All figures are currently published US market rates: average entry-tier B2B contact database annual contracts, typical US virtual assistant research rates, toy trade show booth space plus typical exhibiting costs, and standard wholesale marketplace commission. Trade show cost is divided by 12 and added to the monthly total.
“Can’t I just search this or ask AI?”
You can, and here’s exactly what you’d be giving up.
← swipe to compare →
| The Toy Matchmaker | Google + a spreadsheet | A wholesale marketplace | A B2B contact database | |
|---|---|---|---|---|
| Finds toy-specific retailers | ✓ | manually, one at a time | only stores already shopping there | ✗ |
| Scores fit before you pitch | ✓ | ✗ | ✗ | ✗ |
| Shows the reasoning behind the match | ✓ | ✗ | ✗ | ✗ |
| Writes the pitch for you | ✓ | ✗ | ✗ | generic templates |
| You keep 100% of the sale | ✓ | ✓ | ✗ ~15% per order | ✓ |
| You own the buyer relationship | ✓ | ✓ | ✗ | ✓ |
| Works before you have any traction | ✓ | ✓ | you wait to be found | ✓ |
| Built by experts in the toy industry | ✓ | ✗ | ✗ | ✗ |
| Starting cost | $24/mo | your Saturdays | ~15% per order | $50–$1,250/mo |
Here’s What Toy & Game Brands are Saying
Plans for every stage of business
One $300 order can pay for the entire year no matter what plan you get.
With or Without Toy Matchmaker
Without it
- ✗ Still emailing whichever stores you happened to stumble across online
- ✗ A follow-up spreadsheet you forget to check for months
- ✗ Spinning your wheels searching for leads
- ✗ Exchanging $7,000 for a stack of business cards
- ✗ Quietly wondering whether the product is the problem
With Toy Matchmaker
- ✓ Hundreds of scored, qualified stores and you know why each one fits your product
- ✓ Pitches out on every platform, in your brand voice
- ✓ A live pipeline showing exactly who to follow up with this week
- ✓ Trade show pitch scripts ready when you need them
- ✓ Real answers about where your product will sell the fastest
- ✓ Keeping 100% of every order you close
Are you a retailer, not a brand?
Retailer accounts are free forever and feature your own matched products, highlighting verified vendors, and offer a one-click sample request system.
Frequently Asked Questions
Before Toy Matchmaker, finding stores took hours and without personally knowing the buyer, getting to know which stores are a fit for your product took even longer. With Toy Matchmaker all of that only takes seconds.
Toy Matchmaker can also be a huge benefit for your rep partner since you can connect them to manage your brand! With that connection, reps can search for stores that are a specific fit for your brand’s products and pitch for you right in the app. Leads are marked by which account uncovers them or imports them into the app.
Every match comes with a transparent fit score and match pills that show the reason behind it. You’ll see why the match makes sense, so you can pitch with confidence instead of hoping.
We run real store records against real demographic data, score them, surface buyer contacts, and keep the whole pipeline in one place. The writing is the easy part but the research, data, scoring and analysis underneath it is what makes this platform so powerfully unique.
What changes immediately is where your effort goes. You stop spending Saturdays walking into stores and building long unverified contact lists, and instead start spending them with your family or friends because you finished all of your weekly outreach in the first hour of your work week.
Your next best-seller is one match away.
Join the smart toy companies and retailers already growing sales with The Toy Matchmaker™.